In 1989, friends Alfred Terzibachian and Louai Kuzbari met Pierre Koukjian, then a very trendy and successful jewellery designer. From 1990 to 1999, the three worked with many high-end leaders in the world of watchmaking and jewellery houses, providing innovative designs and marketing expertise. Simultaneously, they designed their own series combining pink gold cases set with diamonds, rubies, emeralds and other precious stones.
In 2003, they decided to create the deLaCour brand which would become one of the most creative, innovative and original Swiss watchmakers.
The six main values are the only rules which the brand never violates: Avant-garde – they turn to the future for inspiration, Passion – from the idea to the execution, Craftsmanship – precision in the making of each product, Exclusivity – each deLaCour watch is part of a limited series, Independence – freedom of artistic perspectivess Individuality – the brand’s design has been made for people who are looking for something beyond the ordinary.
The “Since Tomorrow” motto becomes an expression of modernity, self-expression and perfection. Each deLaCour collection is the creative result of an authentic and individual journey in a world without restrictions.
Passion – a gentle and elegant watch, a combination of diamonds and sapphires or diamonds and emeralds. A great addition to your unique style.
The City collection is varied and colorful. It is suitable for people with dynamic lifestyle.
City Medium Grand Heart is a temptation of white diamonds and rubies. The case is slightly chamfered and follows the line of the wrist which helps it fit tight.